Established Category Requirements

Established Business Category Requirements:

Beauty companies ready to take their business to the next level with annual revenue ranging from $5M and above can apply for the Established Category. The Beauty Pitch 2016 application consists of submitting a two-minute video, online application and a one-page executive summary.  All applications will be reviewed by qualified private equity groups affiliated with Beauty Pitch 2016. Six companies will be selected as semi-finalists and will undergo an in-depth SKYPE interview with the advisory committee on Wednesday, June 1st, 2016.  Following, the SKYPE interviews, three companies will be selected as finalists and will participate in the live Beauty Pitch 2016 competition on Saturday, July 23rd at Mandalay Bay in Las Vegas held during PBA Beauty Week.

Potential Benefits:

  • Cash infusion from a network of affiliated private equity groups
  • A $10,000 investment awarded by category sponsor
  • New distribution leads from project partners
  • Editorial print and social media exposure


Category Sponsor Selected and Awarded by:

  • TSG Consumer Partners

Participating private equity groups:

  • TSG Consumer Partners |
  • VMG Partners |
  • North Castle Partners |
  • Main Post Partners |

Entry Requirements:

  • Registration Fees:
    $125 for Cosmoprof North America Exhibitors/Professional Beauty Association Members | $250 for Non-Members/ Non-Exhibitors
  • Submit the online application form
  • Submit a two-minute video describing product, company and idea
  • Submit a one-page executive summary outlining the business model (500 words-1,000 words)
  • Participate in the prescreening interview on Wednesday, June 1st, 2016  (via SKYPE)
  • Attend the onsite live 2016 Beauty Pitch event on Saturday, July 23, 2016 in Las Vegas, NV held during PBA Beauty Week.


To qualify for the Established Category, businesses must meet the following requirements:

  • US distribution
  • Be a US based business entity
  • Applicant is a US Citizen
  • Annual sales revenue of $5M or above
  • 10% year over year growth since launch of the business


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